Stop Guessing.
Start Growing
With Data.

Every scan, every order, every customer visit tracked and turned into actionable insights. Know what your guests love, where they drop off, what drives revenue — and act on it immediately.

ANALYTICS OVERVIEW
● LIVE · THIS WEEK
₹2.4L
Total revenue
↑ +28%
1,284
Menu scans
↑ +18%
68%
Repeat rate
↓ -2%
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Insight: Friday & Saturday drive 48% of weekly revenue. Consider a weekend special to maximise peak traffic.

Trusted by 5,000+ Brands

TheobromaMio AmoreMonginisChef BakersBrown Bear BakeryWow! MomoFreshMenuRebel FoodsWow ChinaOven Story
FaasosBehrouz BiryaniBOX8Haldiram'sBikanervalaChaayosChai PointBlue TokaiNaturalsKeventers
MENU ANALYTICS
1,284
Scans this week
4.2m
Avg time on menu
82%
Mains viewed
TOP ITEMS BY CLICKS
Wagyu Sliders
342
Truffle Pasta
248
Burrata Salad
184
Matcha Tiramisu
114
Matcha Tiramisu has high views but low orders. Consider adding a photo or a "Chef's Special" badge.

Know What Your Guests Browse — and What They Skip.

Section Views
Which menu sections guests visit most — Mains vs Drinks vs Desserts
Item Clicks
Which items get tapped most — interest vs actual orders
⏱ Time on Menu
How long guests browse — indicates engagement & menu complexity
Drop-off Points
Where guests leave without ordering — identifies friction points
Actionable insights — not just numbers, but what to do next
ECOMMERCE FUNNEL — THIS WEEK
100%
Menu Scanned
1,284
▼ 12% dropped off after browsing
88%
Item Viewed
1,130
▼ 24% added to cart but didn't checkout
67%
Added to Cart
860
▼ 8% abandoned at checkout
61%
Order Placed
784
61% scan-to-order conversion rate. Industry avg: 45%. You're outperforming by 35%.

See Exactly Where Guests Drop Off — and Fix It.

Scan to View
% of scans that result in active menu browsing
Add to Cart Rate
How many browsers add at least one item to their order
Checkout Rate
% of carts that proceed to payment — identifies friction
Conversion Rate
Final scan-to-order conversion — your most important metric
Every drop-off is an opportunity — find it and fix it
ORDERS & REVENUE ANALYTICS
₹2.4L
This week
↑ +28% vs last week
784
Total orders
↑ +18% vs last week
₹1,840
Avg order value
→ Stable
6–9 PM
Peak hours
48% of orders
TOP ITEMS BY REVENUE
Wagyu Sliders
248 orders this week
₹64K
Signature Cocktails
312 orders · Happy hour boost
₹54K
Truffle Pasta
186 orders this week
₹42K

Track Every Rupee. Spot Trends Before They Become Problems.

Time Comparison
This week vs last week, this month vs last month — side by side
Item Revenue
Revenue ranking per item — know your true bestsellers by ₹
⏰ Peak Hours
Busiest order hours — plan staffing and prep around real data
AOV Trends
Average order value over time — track impact of upsells & offers
Know your numbers daily — never be surprised at month-end
CUSTOMER ANALYTICS
2,841
Total customers
68%
Repeat rate
₹4,840
LTV avg
CUSTOMER BREAKDOWN
🆕 First-Time Visitors
32%
Repeat Customers (2-5×)
48%
⭐ Loyals (6× or more)
20%
Lapsed (60+ days)
15%
Loyal customers (20%) generate 54% of total revenue. Re-engage the 15% lapsed with a WhatsApp campaign.

Know Who's Coming Back — and Who Needs a Nudge.

🆕 New vs Repeat
% of orders from new customers vs returning ones each week
Revenue by Segment
How much each customer tier contributes to total revenue
Orders per Customer
Average and total lifetime orders per customer profile
Lifetime Value
Average revenue per customer over their full history with you
Loyal customers spend 3× more than first-timers — know yours

Know the ROI on Every Campaign You Send.

Open Rate
% of subscribers who opened each message — by campaign
Click Rate
% who tapped your menu or booking link from the message
Orders Placed
Direct orders attributed to each campaign send
Revenue per Campaign
Exact revenue generated from each WhatsApp broadcast
Know your ROI — every campaign, every rupee, tracked

How It Works

1

Guest Scans & Orders

Every scan, click, cart add and completed order is tracked automatically in real time.

2

Data Populates

Your dashboard fills with menu, ecommerce, revenue and customer analytics — no setup needed.

3

Insights Generated

AirMenus surfaces actionable insights — not just numbers, but what to actually do with them.

4

Take Action

Update a menu item, launch a campaign, run an offer — all from the same dashboard, immediately.

Analytics for Every Venue Type